Women in Business - Coached by Joc

Jacquelyn Tyre-Perry is a life coach who teaches millennial women to be emotionally vulnerable and master their mindset, communication, relationships and self-care. When she isn't working on my last nerves as my accountability partner (we're both in WerkU together), she's a mom and wife.

Jacquelyn, what motivated you to become a life coach? 

I’ve always been the friend that people come to for honest insight and objectivity. I was fantastic at telling them what they needed to hear and not what they wanted to hear and I could ask questions that got them to think about shit below the surface. I don’t remember when exactly, but at some point I learned that this was an actual profession. Like I could literally be getting paid to do this. Listening, being objective, asking the right questions, offering insight when necessary and helping people develop a game plan to level up and move forward. So I got certified and became official. To all my friends, your invoices are coming.

What makes your program so different from the other life coaching programs?

My coaching program is different because we get shit done without the fluff. Also because it’s specifically for black women. I think that we come up against and deal with things that other races don’t. So I wanted my coaching program to be a safe to space to handle all of that. The black women coaches that I knew of coming up were all on tv. (Lisa Nichols, Iyalna Vanzant.) So I wanted to be able to offer to other black women what wasn’t available to me.

Describe your job as a coach for us.

I’m basically your professional accountability partner and cheerleader. You tell me where you’re at (the struggle) and where you want to be (the glow up). I ask questions to help you get clear on what’s keeping you stuck and how you can move forward. We come up with a game plan and I hold your feet to the fire to make sure you reach whatever your goal is. I gas you up every step of the way so you know and remember that you can have whatever you want and that you’re worth having whatever your glow up entails.

What are some of the biggest challenges you faced becoming a coach and what kind of challenges did you face after you became one?

I didn’t face any challenges with specifically becoming a coach, however I was going through one of the hardest times of my life while I was taking night classes to become certified. I was like my 2nd or 3rd class in and my then fiance told me he didn’t wanna marry me. I almost didn’t continue with classes and was close to giving up my entire dream of being a coach. Honestly I think my daughter is what pushed and the fact that I knew I was going to need to have a plan to support my little family because clearly things can change with the blink of an eye. After I became a coach I think the biggest challenge was feeling like building my business was going to be easy. Like I was legit. Certified. I put in the hours so people were just gonna be beating down my doors. Nah. Didn’t happen. 

What exactly do you offer your clients?

I offer women a safe space to be vulnerable, authentic, and to dream. They get access to me which entails years and years of personal and professional experience in all kinds of situations. You name it, I’ve probably done it, or been through it. I offer them someone that will accept nothing less than dope from them and will hold their feet to the fire for however long they need it. In terms of services, I offer 1 on 1 coaching on a limited case by case basis. My main offering right now is my 6 week group coaching program. 

What kind of success stories can you share with us from your time as a life coach?

One of my biggest success stories would have to be a friend of mine that I helped transition through a divorce. She was struggling with low self-esteem, negative self-talk, lacking the ability to ask for help, and constantly down playing her trauma and feelings. WHen I tell you she is night and day from where she was 3 years ago?! Hell, even just 6 months ago. One of the things I work with her on constantly is not apologizing for EVERYTHING. Now she is so aware of her language, she catches it before I do. Example: She says something like “I’m sorry for not doing xyz. Before I can even get the words out, she says “Thank you for understanding…”

What’s the most rewarding part about being a life coach, your opinion?

I wish I could choose 1 thing. Seeing women realize that they truly do have all the answers. When they start becoming self-aware and catch themselves when they want to say something negative about themselves or catch themselves falling into an old habit or pattern.  When they really start owning how dope they are. And ultimately when they accomplish whatever goal they came to me for. 

How do you help clients to take actionable steps to healing themselves and getting it together?

We use my Assess and Address framework. Let’s take mindset for instance. A lot of women that come to me struggle with a lack mindset. Thinking and believing that they can’t have, do, or be something bigger than what they know. So rather than just say “oh do this and boom, you have a better mindset,” we first assess it. The who, what, when, where, and why. Basically how did you come to have this mindset and these beliefs. This takes a little digging. Once we do that, then we address it accordingly. That could be developing affirmations, determining that certain beliefs are flat out lies, or eliminating people that keep pushing these beliefs or mindset. We combine those things into an action plan and put it to work.

Can you tell us more about your “Get it together sis” 6-week coaching program?

It’s the best thing out there since sliced bread hunty. Naw forreal. GITS is a 6 week group coaching program for black millennial women that are ready to stop playing small, ditch their old beliefs and patterns and master their mindset, communication, relationships and self care so they can start moving towards being the dope ass women they want to be. We open up the first unofficial session with a live meet and greet call. Then 6 weeks of weekly group zoom calls, actionable homework, a super dope and supportive Facebook group and tons of other goodies and bonuses. 

Why do you think it’s important to teach black women to be more vulnerable? 

I think from a young age a lot of black girls and women are expected to take on so much. We’re often called “strong” and it’s meant to be a compliment. However it’s typically in direct response to having gone through trauma or carrying the weight of the world. Rarely do we hear “I’m really sorry to hear that? Are you ok?” We’re not typically invited or given the space to break down, to be emotional, to just not be ok.  I want black women to know that being vulnerable is necessary. And it doesn’t just look like being emotional. What most people don’t realize is being vulnerable also looks like asking for help, telling someone how you feel, opening up and letting down your guard, setting boundaries and even saying no. It’s important to know that walking around with this untouchable attitude with our guards always up, we’re not allowing ourselves to have true genuine connections with people or ourselves.

Tell us one interesting fact about yourself, no boring shit.

My parents had me arrested for theft for having their car out past curfew.

Tell the people where they can reach you at:

My innanet home is www.coachedbyjoc.com

My instahome is www.instagram.com/coachedbyjoc